About us


Born in the 70s, I was fortunate enough to grow up in a household where my mom focused on healthy whole foods, before GMOs really hit the market. Like many of you, we played outside until the street lights came on, there were no scheduled playdates, and we ate real food. This set the foundation for a healthy lifestyle and I had become interested in natural personal care products from a pretty young age.  Deodorant was no exception. I had tried everything under the sun beginning in my late teens – salt sticks, natural deodorant sticks and powders – you name it, I tried it, and I would always grudgingly return to my commercial antiperspirants because nothing seemed to work.

Then I had kids. This was a game changer. It really opened my eyes to all the toxins that we have around us and use on a daily basis, not just for our children (have you ever looked at the ingredients in diapers?! Yikes!), but for ourselves. I began a mission to more thoroughly research everything we brought into the home and I made some pretty big changes, introducing cloth diapers, natural detergents, natural cleaning products, and ‘real’ whole foods, like what I grew up on. It became clear that it’s just as important to scrutinize what we put on our bodies as what we put in our bodies.

As I began to research natural ingredients that kill bacteria-causing odor, I thought to myself that perhaps I need to stop looking on store shelves and start looking in my pantry. After all, if I was going to apply this stuff to my skin every day, it would be wonderful if its ingredients were pure enough to eat. After several attempts and trials, I developed a concoction that even my very physically active husband swore by. 

Then I started talking to friends and neighbors about it. This is when my good friend and partner came into the picture. On one of our weekly hikes, I brought a little Tupperware of my new deodorant and threw it in her car despite her initial protests. “But I sweat a lot when I work out!” she said.  I kept on her and a week later, she called me and said we need to sell this stuff! And Pure Pit Balm was born. It feels good, it smells good, it is good. Natural, effective, pure deodorant that won’t break the bank. We hope you love it as much as we do.